Sorel: Cute to Boot Giveaway
Challenge
- Increase purchase intent of Sorel boots in Winter 2009/2010.
- Create brand appeal among an influential audience and drive engagement.
Solution
- A Dedicated Email launch featuring bold creative helped position Sorel as a fashionable yet weather-friendly brand just in time for winter.
- The Cute to Boot Giveaway paired outfits with three different pairs of boots, further aligning the brand's message with DailyCandy's fashion-forward expertise.
- Readers selected their favorite look among those featured, and one lucky winner received the complete outfit.
- Five runner-ups received a free pair of boots to help them combat the winter in style.
Images (click to enlarge)
