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Sony Pictures: The Ugly Truth

Challenge

• Generate buzz and excitement for the film The Ugly Truth, starring Katherine Heigl and Gerard Butler.
• Drive understanding and intrigue for the new film.

Solution

• Readers were encouraged to submit their own dating dilemmas and questions to DailyCandy's Resident Hottie (aka DailyCandy's sole male editor).
• Selected questions and answers were posted on The Sweet Shop, DailyCandy's promotional website.
• The fun, interactive promotion incited dialogue and created interest and buzz for The Ugly Truth.

Images (click to enlarge)