Samsung LED TV: Girls' Night In Giveaway

Challenge

Generate buzz and excitement for the new Samsung LED TV and its design sensibility.
Appeal to an audience of influential females.

To generate excitement for Samsung and interaction with the brand, readers were encouraged to take back the TV and enter for the chance to win the ultimate Girls’ Night In entertaining package.
The sweepstakes received an overwhelming response and generated tremendous awareness and interaction with the Samsung brand.
One lucky reader chosen at random received the ultimate Girls' Night In entertaining package, including a Samsung Blu-ray Disc Player, DVD rental subscription, gourmet popcorn, wine glasses, and serving dish and plates.