Magellan: Road Trip Essentials

Challenge

Create relevant, strategic content alignment and a multiplatform sponsorship.

There was exclusive sponsorship of ten Road Trip Guides in various city editions.
A Dedicated Email, showcasing One-Touch product features and promoting a custom sweepstakes, was sent to Everywhere subscribers.
There was a Road Trip Essentials giveaway featuring Magellan, along with a selection of handpicked items previously featured on DailyCandy.
There was exclusive sponsorship of a custom Road Trip section on DailyCandy.com.