- 96%
- are female
- 55%
- have an HHI greater than $75,000 per year (£55000-plus in London)
- 86%
- are 18-34 years old
- 93%
- are college graduates
- 90%
- are the go-to resource for places to visit and shopping tips among friends
- 96%
- are always on the hunt for smart ideas and cool finds
- 76%
- go out with friends regularly
- 63%
- buy up to three beauty products in an average month
- 90%
- spend up to $250 per month on spa/salon services
Source: DailyCandy Reader Survey, June 2009, more than 10,000 responses