- 95%
- are female
- 92%
- are college grads or hold college-level degrees
- 88%
- are married
- 66%
- have an HHI greater than $100,000 per year
- 95%
- read DailyCandy Kids every week or almost every week
- 71%
- recommended products on DailyCandy Kids to friends
- 88%
- bought something they read about on DailyCandy Kids
Source: DailyCandy Reader Survey, June 2009, more than 10,000 responses